< Scenario Catalogue


Scenario Image
Communication and Storytelling
Data and Decision-Making
Entrepreneurship and Innovation
Human Resources Management
Leadership and Management
Marketing and Sales
Operations and Supply Chain Management
Private Equity
Sustainability and Impact

Arts and Entertainment
Media, Film and Television
Approximate Length
60 minutes
"Game ON!" is a business simulation game designed to immerse participants in the complex dynamics of acquiring and restructuring a gaming company. This simulation is ideal for business students seeking to understand the nuances of strategic decision-making, negotiation, and leadership in a high-stakes business environment.

Game-ON! is an immersive business simulation game, crafted by Thibault Seguret and Adrian Johnson, aimed at giving business students a profound understanding of the intricacies involved in acquiring and restructuring a gaming company. The game is structured into several phases, starting from pre-acquisition to the strategic execution of business plans within the first hundred days post-acquisition.

Phase 1: Pre-Acquisition involves students, divided into teams and assuming executive roles (CEO, COO, CFO, CMO, CTO), planning the acquisition of Game-ON!. They evaluate the company's financials, market standing, and product lineup to devise a negotiation strategy for the acquisition.

Phase 2: The Acquisition sees participants analysing the gaming company in depth, negotiating with both the original founders and private equity backers to secure a favourable deal that considers the interests of all stakeholders.

Phase 3: Game-ON! focuses on post-acquisition challenges, divided into three segments. The first thirty days are dedicated to assessment and planning, where the new leadership evaluates the company’s structure and outlines a restructuring plan. The next thirty days focus on implementing these plans, managing resistance, and facing unforeseen crises. The final phase emphasises stabilisation and growth, fine-tuning operations, and exploring new market opportunities.

Phase 4: Strategy Fair Presentation is the culmination of the teams' efforts, where they present their strategies and outcomes to stakeholders in a trade fair simulation.

The simulation, beyond offering a dynamic learning experience, aims to equip participants with valuable insights into negotiating business acquisitions, leading through change, and strategising for long-term success. It underscores the significance of agility, resilience, and strategic foresight in overcoming business challenges, thereby preparing students for the complexities of the real business world.